Noviply – Our Story
A family business for the laptop refurbishing market
Since 2021, Noviply has stood for innovative solutions in professional laptop refurbishing. We develop and manufacture products in Germany that are designed to be so simple to apply that anyone can use them within seconds — regardless of location, qualification, or experience.
With our solutions, we support laptop refurbishers across Europe and beyond in working faster, more efficiently, and with higher quality.
Our guiding principle is: Applied by anyone in seconds.
Noviply® – The Story
The idea for Noviply emerged from a real challenge in everyday refurbishing operations.
Start with cover films
Innovative Keyboard Sticker
Benjamin Sen took one of the laptop models home and promised to return the following Monday with a better solution.
That weekend marked the beginning of a new type of keyboard sticker: model-specific, precision-cut keyboard stickers designed to be applied within seconds. This became the starting point for a new generation of keyboard stickers — developed specifically for professional laptop refurbishers.
Since then, these solutions have been continuously refined and further developed.
Team Expansion
Michael Sen and Matthias Kücükkaplan joined Noviply and have since played a key role in driving the company’s further growth and development.
Launch Display Films
Patent
Through a specially developed printing and finishing process, an active bond between the keyboard surface and the sticker is created, resulting in significantly improved visual appearance and tactile quality. While previous versions had a thickness of approximately 100µ, the new generation of stickers is now no more than 50µ thick.
At the same time, this technology helps reduce material consumption, waste, and CO₂ emissions.
In addition, the latest development allows printing systems to be installed directly at the customer’s site, enabling keyboard stickers to be produced on demand directly on location.
The Team behind Noviply
Founder & CEO, Product Development, Marketing
Product development, corporate strategy, innovation, and marketing
Background:
- Entrepreneur in the marketing and advertising technology sector since 2012.
- Extensive experience in film manufacturing and application
- Constantly searching for solutions that simplify complex problems
- In 2021, he developed the Signature Keyboard Stickers, designed to be applied in a single step
- Philosophy:
Benjamin designs processes and products with the goal of keeping the required labor effort as low as possible.
- His Credo:
“Skilled labor shortages and rising wages are a reality — which is why products must be intuitive enough for anyone, anywhere in the world, to apply within seconds.”
Every Noviply product follows this vision.
CSO (Sales & Customer Service)
Sales & Customer Service — first point of contact for all inquiries.
Background:
- Over 15 years of entrepreneurial experience
- Active in the refurbishing sector since 2024
- Strong focus on long-term customer relationships and excellent service
Matthias ensures that customers across Europe are supported quickly, reliably, and on a personal level.
COO (Operations, Produktion & Logistik)
Production, Technology, Technical Support & Shipping
Background:
- Over 14 years of entrepreneurial experience
- Active in the refurbishing sector since 2024
- Ensures reliable production quality, precise processes, and on-time deliveries
Michael makes sure that every Noviply product reaches customers in perfect quality.
Rethinking Refurbishing
Less effort, greater impact:
Discover innovative solutions in our shop now →
Noivply: Our Mission
Our mission is to make the refurbishing market simpler, more efficient, and more scalable.
We firmly believe that the future of refurbishing lies in extreme simplicity. That is why we develop and manufacture solutions that allow companies to refurbish laptops faster — without compromising on quality.
Labor shortages and rising wages are real challenges for many businesses. This is why processes must be designed the way we approach them:
no need for skilled labor
no complex tools required
fast — while maintaining high quality
All Noviply refurbishing products follow exactly this principle.
A Family Business — Today and in the Future
Noviply is a family-owned company — and it will remain one.
Our values:
Trust | Reliability | Transparency | Long-term thinking | Close customer relationships
Why Noviply?
Our products are different because they are consistently designed for maximum efficiency:
Made in Germany
Development & Production
MODEL-SPECIFIC PREMIUM SOLUTIONS
instead of universal compromises
Fast application
Applied by anyone in seconds
CONSISTENT QUALITY
for high-volume operations
INNOVATIVE MATERIALS
& processes
FAMILY-OWNED COMPANY
with a long-term vision
Become Part of Our Mission
Whether you refurbish 50 devices or 50,000 devices per year, Noviply helps you work faster, more efficiently, and more profitably.
