About Us
Noviply
Since 2021, Noviply has been developing and producing innovative solutions for professional laptop refurbishers.
All our products are engineered in Germany and designed so that any person can apply them within seconds — regardless of skill level, location or experience.
This enables refurbishers across Europe to work faster, more efficiently and with consistently high quality.
Our Story – How Noviply Started
Noviply was founded in 2021 by Benjamin Sen with a clear vision:
Laptop refurbishing must become faster, easier and more economical.
The journey began with the creation of the Cover Refurbishing Film, a film solution that restores laptop covers in seconds.
Shortly after, a customer requested the production of universal keyboard stickers.
Instead of delivering a compromise, Benjamin created a superior solution:
keyboard stickers
The customer was thrilled — and quickly expanded orders to dozens of models and languages.
This success laid the foundation for the Noviply product system.
Growth & Expansion
In late 2024, Matthias Kücükkaplan and Michael Sen joined the company.
Since then, Noviply has expanded rapidly and now supports refurbishers across Europe — especially in Germany, the Netherlands, France, Poland, Italy, Spain, Portugal, Austria, Norway and Finland.
The feedback has been consistent:
enthusiastic, positive, and long-term.
Rethinking refurbishment
Less effort, more impact:
Find innovative solutions now in our shop →
Noivply: Our Mission
We design products that anyone can apply within seconds.
We believe the future of refurbishing lies in extreme simplicity.
With labor shortages and rising wages affecting the entire industry, refurbishing processes must be:
simple & fast
scalable
independent of skilled labor
executable within seconds
Every Noviply product is built around this principle.
A Family Business – Today and Always
Noviply is a family-owned company — and will remain one.
Our values define everything we do:
Trust | reliability | transparency | long-term thinking | a personal, customer-focused approach
These values shape our products, processes and partnerships.
The Team Behind Noviply
Founder & CEO
Product development, company strategy, innovation
Background:
- Active in marketing and advertising technology since 2012
- Extensive experience in film production and application
- Always driven to simplify complex processes
- Developed the Signature Keyboard Stickers in 2021 — applied in a single step
Philosophy:
Benjamin focuses on designing products and processes that minimize labor.
His guiding belief:
“Labor shortages and rising wages demand products that anyone, anywhere in the world, can apply in seconds.”
All Noviply products follow this vision.
CSO (Sales & Customer Service)
Sales, customer communication, first point of contact for all inquiries.
Background:
- Over 15 years of entrepreneurial experience
- Joined the refurbishing industry in 2024
- Dedicated to long-term customer relationships and exceptional support
Matthias ensures that customers throughout Europe receive fast, reliable and personal service.
COO (Operations, Produktion & Logistik)
Produktion, Qualitätssicherung, Qualitätskontrolle, Versand, technischer Support, operative Abläufe
Hintergrund:
- Über 15 Jahre Unternehmererfahrung
- Seit 2024 im Bereich Refurbishing tätig
- Garant für zuverlässige Produktionsqualität, präzise Abläufe und pünktliche Lieferungen
Michael sorgt dafür, dass jedes Noviply-Produkt in perfekter Qualität bei den Kunden ankommt.
Why Noviply?
Our products stand out because they are engineered for maximum efficiency and simplicity:
Made in Germany
development & production
Model-specific premium solutions
never universal compromises
Applied in seconds
by anyone
Reliable consistency
for high-volume workflows
Innovative materials
and process engineering
Family-owned company
with long-term vision
Join Our Mission
Whether you refurbish 50 units or 50,000 units per year — Noviply helps you work faster, more efficiently and more profitably.
